CHALLENGE
Vedomatic’s website has not been redesigned since its first launch in 2008. They’ve requested a refresh and redesign of their website to transform their outdated look into a clean minimalistic, responsive one page scrolling design.
Role
Acting as their Visual Designer, I worked closely with the founders and developer, taking their ideas combined with my suggestions into visual form. I created IA initiatives, produced wireframes, user flows, custom icons and interface design. I was involved in every step of the redesign process.
Info Architecture
By analyzing the structure of the website before transitioning it to a one page scrolling design, I
significantly reduced the number of pages, information, and steps needed for users to obtain relevant information without losing them.
significantly reduced the number of pages, information, and steps needed for users to obtain relevant information without losing them.
CONCLUSION
The redesigned responsive and retina ready website (www.vedomatic.com) went live in October 2014, with a new vibrant look and simplified architecture for users to navigate and consume the content easily. Currently, we are working to
expand other pages along with mobile and tablet forms during its next release.
expand other pages along with mobile and tablet forms during its next release.
