Background
Instashop is a fictional brick and mortar grocery market that's highly rated and maintains steady business, however noticed a recent 8% decline in market sales over the last few years when compared to its competitors. They believe that launching an online grocery store will help leverage and increase their business to fill in the gap between their competitors.
CHALLENGE
Create a user friendly responsive design that can be accessed by users from multiple devices, incorporating elements that is most important to them during their shopping experience from store to web.
Phase One: Research
Competitors Analysis
Phase Two: Define
Persona, Empathy Map, & Storyboard
Feature Matrix
Card Sorting, Site Maps & User Flow
Wireframes
Usability Testing & Affinity Diagram
Phase Three: Design
Branding, Style Tile, & UI Kit
UI Design
