As Marketing Director, I developed different marketing strategies throughout the school year, hosted large scale events on campus, executed various campaigns, managed social media platforms, increased community engagement, boosted retail sales, and strengthened partnerships for our clients, guests, and team.
Promotions & Campaigns
Fundraising for our Community
Launch of New Cafe Opening | Spoon Cafe Promotional Materials
This was my first project I've lead during my first week, I was given a four week timeline to develop and execute a marketing plan for a re-branding of a cafe. Without hesitation, I hopped on board and lead the quick transition from a previous deli to an Asian Inspired Cafe known as "Spoon Cafe". I immediately learned of the concept, created a marketing plan and developed and designed a full set of promotional materials that went along with this campaign.
Our social media campaign lasted two weeks where I initiated our whole team to come together to promote heavy with the re-branding of our new cafe. We rounded up volunteers from multiple campuses in the coming weeks and partnered with student organizations along with our staff to spread the word. Part of our campaign was to give back to our community, we generated leads on our social media platforms, and made a donation based on a student survey to a local charity. We donated 200 lbs of noodles with the help of our community and our cafe doubled in sales after the launch.
Social Media
Publication
Published and featured in the Chartwells Magazine
Our Space Refreshed
During our summers before the new semester to come, my team and I would focus on areas to refresh and bring new excitement for our guests. This was a particular space our client wanted to highlight and so, we revamped our walls.
Diversity & Inclusion on Campus
Chartwells Inclusion week took place nationwide on April 25th-29th, I hosted different activities for our team, guests, and community to participate in. These activities were to focus on development between our associates along with our guests that we interact with on a daily basis. Throughout this week where I highlighted specific events to connect and unite based on our similarities and differences, to better understand that we are built on a unique foundation. We all came together to work and give back to our community, where we support and embrace diversity and inclusion.
Events
Event Highlights
